https://www.tsoon.com/posts/Recent content in Writing on tsoonHugo -- gohugo.ioen© 2026 Esko LehtmeSat, 01 Aug 2026 00:00:00 +0300https://www.tsoon.com/posts/pickle-season/Sat, 25 Jul 2026 00:00:00 +0300https://www.tsoon.com/posts/pickle-season/The pickle season hides five business mechanisms – retention, content marketing, growth – newspapers used two centuries ago.https://www.tsoon.com/posts/writing-that-travels/Sat, 18 Jul 2026 00:00:00 +0300https://www.tsoon.com/posts/writing-that-travels/Tactical content fades. Personal, reflective writing lasts longer – I still can’t predict which pieces will travel. On writing, coaching, the inner work.https://www.tsoon.com/posts/starting-over/Sat, 04 Jul 2026 00:00:00 +0300https://www.tsoon.com/posts/starting-over/A corrupt file, a four-hour rebuild, and the realization that starting over is sometimes the only way to find what actually matters.https://www.tsoon.com/posts/customer-life-phases/Sat, 27 Jun 2026 00:00:00 +0300https://www.tsoon.com/posts/customer-life-phases/Life phases tell you more about your customer than demographics. An observation a conductor shared in passing, on a long drive to a music camp.https://www.tsoon.com/posts/nng-ux-certification/Wed, 27 May 2026 00:00:00 +0300https://www.tsoon.com/posts/nng-ux-certification/Ten years after NNG’s UX certification, I can see it actually gave me a map of my own blind spots – and why structured learning accelerates a design career.https://www.tsoon.com/posts/ai-design-decisions/Sat, 16 May 2026 00:00:00 +0300https://www.tsoon.com/posts/ai-design-decisions/AI will not care about the outcome. It will not face consequences. On AI delegation in design – and the decisions that must stay yours.https://www.tsoon.com/posts/judgment-cannot-be-prompted/Sat, 02 May 2026 00:00:00 +0300https://www.tsoon.com/posts/judgment-cannot-be-prompted/AI tools now produce junior UX designer output from a single prompt. What never changes is design judgment – and judgment requires direct human contact.https://www.tsoon.com/posts/blank-quarters/Sat, 18 Apr 2026 00:00:00 +0300https://www.tsoon.com/posts/blank-quarters/What blank journal quarters show about growth, leadership, and the stories we are not ready to keep.https://www.tsoon.com/posts/measuring-ux-maturity-is-a-yearly-practice/Sat, 04 Apr 2026 00:00:00 +0300https://www.tsoon.com/posts/measuring-ux-maturity-is-a-yearly-practice/Measuring UX maturity once gives you a snapshot. Doing it repeatedly reveals progress, patterns, and the reasons behind change.https://www.tsoon.com/posts/close-door-button/Sat, 28 Mar 2026 00:00:00 +0200https://www.tsoon.com/posts/close-door-button/The most worn button in our elevator is the close door button. Every morning, someone positions themselves at the panel and presses it with quiet conviction.https://www.tsoon.com/posts/aligned-language/Sat, 15 Nov 2025 00:00:00 +0200https://www.tsoon.com/posts/aligned-language/Unclear terminology erodes trust between designers and stakeholders. Shared design language reduces friction and keeps teams moving in the same direction.https://www.tsoon.com/posts/development-talk/Sat, 25 Oct 2025 00:00:00 +0300https://www.tsoon.com/posts/development-talk/I reserve two hours before every development talk. Here is the preparation framework that turned vague conversations into career-defining agreements.https://www.tsoon.com/posts/making-myself-replaceable/Sat, 18 Oct 2025 00:00:00 +0300https://www.tsoon.com/posts/making-myself-replaceable/It’s how you grow. Share your thinking and methods openly – it reduces bottlenecks, builds trust, and creates space for your next challenge.https://www.tsoon.com/posts/first-hand-shadowing/Sun, 12 Oct 2025 00:00:00 +0300https://www.tsoon.com/posts/first-hand-shadowing/Why I keep my calendar open to shadows – and what I have learned from hosting and being one.https://www.tsoon.com/posts/edison-10000/Thu, 26 Jun 2025 00:00:00 +0300https://www.tsoon.com/posts/edison-10000/Edison did not invent the light bulb alone. Neither does any designer. What I learned about credit, collaboration, and the hidden work behind every product.https://www.tsoon.com/posts/fundamental-skills/Fri, 13 Jun 2025 00:00:00 +0300https://www.tsoon.com/posts/fundamental-skills/What makes a skill fundamental and how to identify yours. From failed facilitations to design hiring, the skills that persist through every tool change.https://www.tsoon.com/posts/in-between-red-and-blue/Wed, 21 May 2025 00:00:00 +0300https://www.tsoon.com/posts/in-between-red-and-blue/When perfectionism paralyzed my project, I tried proving it would fail. This revealed opportunities and restored my conviction. Always invert.https://www.tsoon.com/posts/trinity-of-metrics/Fri, 09 May 2025 00:00:00 +0300https://www.tsoon.com/posts/trinity-of-metrics/Measure design impact by mapping experience, business, and technical metrics across customer journeys. Move from “poor UX” to precise, actionable insights.https://www.tsoon.com/posts/leadership-roots/Thu, 01 May 2025 00:00:00 +0300https://www.tsoon.com/posts/leadership-roots/The Leadership Roots exercise from “Care to Dare” helped me see which past influences I was carrying and which ones to keep.https://www.tsoon.com/posts/ux-maturity-catalyst/Fri, 25 Apr 2025 00:00:00 +0300https://www.tsoon.com/posts/ux-maturity-catalyst/By focusing on three key areas of UX maturity – awareness, processes, and outcome measurement – we created a powerful catalyst for organizational change.https://www.tsoon.com/posts/process-model/Sun, 20 Apr 2025 00:00:00 +0300https://www.tsoon.com/posts/process-model/How I used lean process mapping to move a UX team from service provider to strategic partner – eliminating waste and clarifying responsibilities.https://www.tsoon.com/posts/impact-day-2024/Sat, 19 Oct 2024 00:00:00 +0300https://www.tsoon.com/posts/impact-day-2024/Evolve from accessibility to digital inclusivity. Practical approaches create better experiences for all while unlocking new business opportunities.https://www.tsoon.com/posts/tallinna-ettevotluspaev-2024/Wed, 02 Oct 2024 00:00:00 +0300https://www.tsoon.com/posts/tallinna-ettevotluspaev-2024/Kolm lihtsat ja mõjusat tehnikat klientide mõistmiseks. Kaardista klienditeekond, loo empaatiakaart ja sorteeri kaarte tootearenduse täpsustamiseks.https://www.tsoon.com/posts/vrio/Tue, 20 Aug 2024 00:00:00 +0300https://www.tsoon.com/posts/vrio/I listed every task my design team handled and evaluated each using VRIO. The analysis showed where we were wasting time and where our real advantage was.https://www.tsoon.com/posts/embracing-playfulness/Thu, 16 May 2024 00:00:00 +0300https://www.tsoon.com/posts/embracing-playfulness/Measuring UX work is necessary. The unintended cost is a team afraid to experiment. Pixar’s approach taught me how to hold both.https://www.tsoon.com/posts/refresh-conference-2024/Sun, 14 Apr 2024 00:00:00 +0300https://www.tsoon.com/posts/refresh-conference-2024/Refresh Conference 2024 talk – how to communicate design’s value, align UX with business metrics, and drive organizational change as a design lead.https://www.tsoon.com/posts/linkedin-and-cover-letter/Sun, 10 Mar 2024 00:00:00 +0200https://www.tsoon.com/posts/linkedin-and-cover-letter/What I look for as a design lead reviewing LinkedIn profiles and cover letters – from headlines to experience descriptions that win design roles.https://www.tsoon.com/posts/game-theory/Sat, 24 Feb 2024 00:00:00 +0200https://www.tsoon.com/posts/game-theory/Game theory gave me a structure for organizational politics. I used it to move a design team from visual treatment service to business value driver.https://www.tsoon.com/posts/skill-matrix/Thu, 15 Feb 2024 00:00:00 +0200https://www.tsoon.com/posts/skill-matrix/How I connected responsibilities to specific skills, evaluated team capabilities, and used the matrix to guide development plans.https://www.tsoon.com/posts/reverse-patina/Fri, 02 Feb 2024 00:00:00 +0200https://www.tsoon.com/posts/reverse-patina/The things we use most get worn first. The same applies to life. The dents and scratches are signs of what mattered.https://www.tsoon.com/posts/mckinsey-7-s-framework/Sun, 21 Jan 2024 00:00:00 +0200https://www.tsoon.com/posts/mckinsey-7-s-framework/McKinsey’s 7-S framework applied to design leadership – hard and soft S’s, spans of control, three-tier authority models, and team identity shifts.https://www.tsoon.com/posts/ux-maturity/Mon, 25 Dec 2023 00:00:00 +0200https://www.tsoon.com/posts/ux-maturity/How I used NNG’s UX maturity model to assess our team, align on where we stood, and decide what to prioritize next.https://www.tsoon.com/posts/where-are-you-aiming/Sun, 19 Nov 2023 00:00:00 +0200https://www.tsoon.com/posts/where-are-you-aiming/A simple matrix maps your skills to the positions you want. The gaps tell you where to focus. The filled cells tell you what to lead with.https://www.tsoon.com/posts/it-ametite-paev-2023/Fri, 10 Nov 2023 00:00:00 +0200https://www.tsoon.com/posts/it-ametite-paev-2023/Kolm lähenemist disainitöö tutvustamiseks TalTechi IT-ametite päeval. Sõnum, mis haaraks nii gümnaasiumiõpilasi kui ka üliõpilasi, võtab kolm mustandit.https://www.tsoon.com/posts/aripaeva-raadio-minu-karjaar/Tue, 05 Sep 2023 00:00:00 +0300https://www.tsoon.com/posts/aripaeva-raadio-minu-karjaar/Kuula, jagame Kristina Lilloga Äripäeva Raadios nõuandeid IT- ja disainikarjääri alustamiseks SEBs. Räägime praktikaprogrammidest ja oskuste arendamisest.https://www.tsoon.com/posts/updated-and-restarted/Thu, 02 Feb 2023 00:00:00 +0200https://www.tsoon.com/posts/updated-and-restarted/I embrace imperfect action in content creation. Inspired by thought leaders, this post marks my first step towards regular writing and idea-sharing.https://www.tsoon.com/posts/refresh-conference-2023/Sat, 28 Jan 2023 00:00:00 +0200https://www.tsoon.com/posts/refresh-conference-2023/My Refresh Conference 2023 talk – four frameworks I used at SEB to assess UX maturity, identify leadership gaps, and lead with measurable results.https://www.tsoon.com/posts/using-codekit-3-with-patternlab-2/Fri, 09 Dec 2016 00:00:00 +0200https://www.tsoon.com/posts/using-codekit-3-with-patternlab-2/Outdated (2016): Integrate CodeKit 3 with PatternLab 2 to control CSS generation, streamline development, and use CodeKit as a debugger, processor, and server.